Tips on How to Choose an Effective Domain Name

Executive Summary by Chris Cornell

Whenever possible, create a website address with your organization and/or product name in it. Choose a name that's easy to remember. Generally, people prefer to choose domain name which is generic by nature but it is more helpful to have a strong brand name association.

Avoid obscure addresses which fail to highlight your brand uniqueness. How regretful if your website have a tendency to lead potential customers to your competitor's site unknowingly!

How to Pick a Domain When Your First Choice is Taken

Executive Summary by Marcus Lim

Unfortunately, there are many instances when the domain name you are most interested in is already taken. For domain registration services and acquisitions, a.com name is by far the most popular. If your ideal domain name is already taken up with a.com, consider switching to a.net,.info,.org or.biz.

If you were looking for domain registration and web hosting for the name mykeywordphrase.com, but that is already taken, you can switch it to my-keyword-phrase.com, or mykeyword-phrase.com.

If you're not interested in dashes or other domain extensions, you can also consider switching to a new keyword phrase or a new name altogether. Many people purchase domains only to resell them later. So you have to determine if having your number 1 choice of domain name is worth the added cost. So evaluate how much the domain registration of a particular name is worth to you, and see if it's available on the premium domain name market.

Domain registration and web hosting are competitive fields, so you won't always get your number 1 choice.